SQL Server Reporting Services in Practice
Business intelligence is an increasingly fundamental part of many business processes and services, therefore, designing, managing and producing reports is becoming a key capability for many businesses.  SQL Server Reporting Services (and its SQL Azure counterpart) provides an available platform upon which to build a reporting capability.

In this session we’ll cover some of the capabilities and practicalities of building and integrating with SSRS, including localization, programmability & extensibility.  We’ll also see what SQL Server 2012 brings in the near future.

Presenter: Colin Melia
Colin Melia is a Microsoft MVP for Silverlight and Microsoft Regional Director known as an architect, trainer, speaker and author with deep and broad knowledge of the latest Microsoft technologies, proven problem solving skills, hands-on solution creation ingenuity and the ability to communicate rich and complex ideas. He is the Principal Architect at Ace of Clouds Inc. and speaks regularly with his British accent at conferences, events and code camps for Microsoft and community organisations as well as being a college academic advisor. In the summer of 2010 he developed and delivered the first Windows Phone 7 boot camp tour in North America, training dozens of developers and companies across Canada at Microsoft offices. His recent articles and reference cards have been featured on Mobile Developer Magazine & DZone and he regularly posts on his blog. Colin has 17 years of hands-on experience in areas of rich UI with WPF/Silverlight, cloud development with Azure and BI with SQL Server, along with in-depth knowledge of core technologies such as .NET, OData, WCF, WF, LINQ and WIF. He has developed award-winning simulation technology with rich UI, cloud-based learning portals and workflow-driven BI systems. He also created the first streaming video community site with Windows Media. He has worked in the finance, telecoms, e-learning, Internet communications and gaming industries, with his business solutions recently in use world-wide at companies like HP, O2, Cisco, IBM, Intel, Microsoft & Reuters.