Perhaps we should look into joining the Apress Users Group Program:

For information check http://www.apress.com/userGroups/index.html

Apress User Group Program

(To prevent duplicate registrations, we request that only user group leaders--not members--register their groups.)

User Group Benefits:

Apress supports user group education and training efforts. Please register to participate. Benefits include the following:

• Discounts—a special 25% discount off the retail price of Apress titles
• Free books for review purposes (Want some suggestions for writing reviews?)
• Advanced PDFs or review copies of books before their official release
• Promotional items like cool Apress T-shirts
• Authors that are able to speak at your events
• A chance to enter Apress promotions and contests
• Downloadable Apress logos for your user group website or printed materials